Client: K11 Museum

Logo, Branding, Signage

In Bagism, a name first coined by John Lennon and Yoko Ono as part of their peace campaign in the 1960s, visitors can tour handbag designs through the decades, curated into categories ranging from history, to feminism, fashion, and celebrity. French curator Elisabeth Azoulay teamed up with emerging Chinese curator Penny Liu and Modern Weekly editorial director Shaway Yeh to bring Chinese consumers an educational experience in bags using accessories on loan from personal collections and institutions. A total of 300 handbags were amassed for the exhibit, including those that have graced the arms of designers, artists, celebrities, and socialites including the likes of Jane Birkin, Carina Lau, Grace Kelly and Yves Saint Laurent.