Client: Lacoste
Agency: Fred&Farid
Creative Director: Laurent Leccia


Digital platform
Game

For the launch of the limited Lacoste LT12 collection, we played around Roland Garros tournament visual codes and introduced its codes through 5 different contents:
First a video explaining Tennis lexique while applying it to a date. A pong game where the players' look change throughout the game when the ball's bouncing on them
An interactive lookbook. And at last an event spraying a massive red clay LT12 in the center of Shanghai.