Visual direction, Interaction
Made at Resn Shanghai
For the launch of the jewellery collection Coco Crush in China, Chanel wanted to create something irresistible. An experience that would start an obsession. We created an online game. While following simple game mechanics, we enhanced the experience bringing special care to the graphics and sound design. An event was also organized in Beijing with an adapted version of the game (played with giant touchschreens) and a local leaderboard rewarding the best players.